Industry experts from across the world will use their wealth of experience to narrow down the field, picking the most beautiful, 

technically challenging or otherwise most impressive wraps to move on in each round of the Challenge.

Educate yourself on these elite installers, technical specialists and wrap industry professionals who will select regional winners, continent winners and the “King of the Wrap World.”


Avery Dennison Senior Technical Specialist, USA

Molly Waters is a senior technical specialist for Avery Dennison Graphics Solutions North America. Waters has been with Avery Dennison since 1997, when car wrapping was still in its infancy, and since then has had the opportunity to see the evolution of digital and wrap film technology. She has over 19 years of experience in the professional automotive/wrap industry and has been around cars her entire life. As an Avery Dennison senior technical specialist Waters travels all over the country visiting shops and talking with customers about the car wrap industry. She also frequently contributes to the Avery Dennison blog, posting about the right tool for the job, and which film works best for specific applications.


Professional Installer, Global

Justin Pate is an Avery Dennison certified installer/instructor in the US with over 20 years experience working both in the U.S. and in Europe. Notably, Pate heads the Avery Dennison North American hands-on car wrap workshop and certification program. The basis of the program is Pate’s personally developed technique focusing on raising installation quality while lowering install times. Justin is also co-owner of The Wrap Institute which is an online education platform for wrapping with over 1,000 videos at 130 hours of footage.


DUB Magazine, USA

Myles Kovacs is the president and co-founder of DUB Magazine, a North American magazine that focuses on the urban custom car culture and celebrities and their vehicles. Kovacs has been in the auto industry for 25 years. He started out delivering custom cars and writing in his early years, before founding DUB Magazine in 2000. Since then, Kovacs and DUB have launched the DUB Magazine Custom Auto Show & Concerts, a line of DUB Edition car accessories, a video game and designed wheels for toy and full-size cars. His dream car is a BJ Baldwin, Pro Truck Racer - Dodge Ram called "Trophy Diesel".


Avery Dennison Technical Marketing Manager, Australia/New Zealand

Peter Wright has been in the digital print industry since 1996, witnessing the evolution of digital print technology and the use of speciality films designed for vehicle wrapping. He has been at Avery Dennison for nine years, working with some of the industry's leading installers in Australia, New Zealand and around the world, including renowned wrap instructor, Justin Pate. Together, they recently completed the third tour of workshops across Australia and New Zealand. With strong expertise in leading vehicle wrapping workshops, Peter has trained more than 2,000 people from Australia, New Zealand and ASEAN countries. “I'm really looking forward to seeing the entrants of this year's Wrap Like A King push the boundaries of creativity with the use of abstract designs and trending colours to transform the look of the vehicles. I'll be looking closely at the workmanship and detail that has been put into the projects while maintaining a high level of quality” Wright said.


Avery Dennison Graphics Solutions, Japan

Jun Kinoshita is the sales manager for Avery Dennison Graphics Solutions in Japan. Kinoshita joined the company in 2009, and he introduced the Certified Wrap Installers training program to Japan the same year. He also collaborated with Justin Pate on a workshop for installers, starting in 2014. More than 1,000 people have attended these courses, and 34 installers have achieved certification as a result of the training. “I'm very excited and honored to be part of the most exciting wrapping competition in the world. All of the countries have different techniques, approaches, trends and culture.”


Avery Dennison Technical Sales Support, Europe

Alain Carcat is Technical Sales Support for the South Region in Europe. He has been with Avery Dennison for 25 years, working in positions across the organization in both product management and sales. Based in France, Alain's current role sees him working closely with sales colleagues, customers and end users, helping them to identify needs and opportunities. He is also responsible for conducting and coordinating training across the South Region, meeting many applicators and industry professionals - working alongside with our specialized trainers in the Graphics Centres in France, Italy, Spain and Portugal. "Interacting with applicators, converters and end users is always a great opportunity to see how our material is used, and I am looking forward to seeing the new trends out there during Wrap Like a King."

Mark Richardson

Director of Elite Wraps and Vehicle Graphics, Europe

Mark Richardson is the Director of Elite Wraps and Vehicle Graphics in the UK and has been in the sign industry for 24 years and wrapping for 15 years now. Mark became a trainer for Avery Dennison back in 2011 and since then has been running workshops in Northern Europe.“ I truly believe that the aim of training is to get across the basics of wrapping and keep it simple, not over complicating things which enables people to go away and develop their own techniques and skill set. I’m really looking forward to seeing the different designs but also seeing all the different material combinations"


Marco Kimme

Chairman of the German Wrapping Association (GEWA)

Marco Kimme is one of the founding members and chairman of the German Wrapping Association (GEWA) e. V.. The GEWA was founded to define a technical guideline for wrapping that eventually resulted in a wrapping standard that they use for their members in Germany. Additional the GEWA developed a seal of quality and a qualification and examination system and they support professionals in various parts of their daily applicator life. His work at the GEWA is 100 % voluntary. In his main occupation Marco Kimme is the director of Intax GMBH in Oldenburg. "As craftsmanship, quality and the creative possibilities of car wrapping are very close to my heart, I am excited to be able to see and judge all the projects of the competition."


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